Cheil Worldwide


Base Interiors

Main Suppliers:

&Tradition, Vitra, Walter Knoll

Cheil is a full service marketing agency under the Samsung Group. As part of Cheil Worldwide, Cheil London plays its part in one of the world’s biggest agency networks, comprising 49 offices and eight affiliates in 42 countries globally.

When Cheil London moved their office to The Crane Building on Lavington Street in 2014, The Furniture Practice worked alongside BASE Interiors to create a cutting-edge working environment which reflects the creativity of the company.